Influencer marketing: Changing the face of online marketing
Influencer marketing has been a buzz phrase in the marketing industry for a while now and you probably came across classic cases of influencer marketing on your social media feed…
Search engines have evolved. Here are some tips to keep up
It is estimated that Google will receive an approximate 6 billion searches per day by the end of 2019 as the number of internet users sour above 4.33 billion people.…
8 Digital Marketing Trends to seriously start thinking about for your business
As we approach mid-year of 2019, the need for investment in the right technologies for business is becoming more apparent as is shown by the USA- China trade battle which…
A logo is not a brand- Lets get this straight!
The Wednesday weekly review series continues folks, and this week we go deeper on logos by busting a common misunderstanding that most of us have made, confusing a logo and…
Wednesday Weekly Review- The Netflix Logo
Recently launched a new series- the Wednesday Weekly Review- in which we will share our opinions on some logo designs of real-life brands in Africa and around the world. With…
Highlights from the 2018 Twitter Marketing Report
Welcome to my second article on how brands performed on social media in 2018. This article focuses on Twitter, a platform that many people battle with. Though complicated, Twitter has…