Banner image credit to Nike Today’s consumer is more likely to choose a branded product like Nike sneakers, an Apple iPhone or Netflix movie compared to a no-name product that they have never heard of before. Just because of this desire for a positive association, brands like Apple and Coca-Cola are worth millions if…
The Wednesday weekly review series continues folks, and this week we go deeper on logos by busting a common misunderstanding that most of us have made, confusing a logo and a brand. A good looking logo is not as good as a well thought visual brand, and if you are wondering “what!?” then you should…
Recently launched a new series- the Wednesday Weekly Review- in which we will share our opinions on some logo designs of real-life brands in Africa and around the world. With this series, we hope to raise appreciation of logo design best practices and also share some insights on logo design does and dont’s. To kick…
Have you ever Googled yourself? Did you know you leave a trail of data from every little nook and cranny you visit on the Internet? Whether your information is shared intentionally or unintentionally…