It’s been a while since I wrote something, it’s been hectic. So, we have a couple of clients that we help with social media and online advertising at Solution Space, and some of them have been constantly asking us to boost some of their posts in the hope that they will get more mileage out…
The COVID-19 pandemic has caused a rapid shift to Digital methods of doing things which have impacted the way people see and live their lives in a lot of areas, including giving. Most private-sector industries have responded by developing strategies that can better their online outreach, however, the COVID-19 pandemic did not just affect business.…
With so much content being posted every second, the saturation of social media platforms today is enough to confuse anyone and questions like which platform is best for my business, how do I avoid platforms with a low Return on Investment take centre stage. Today we discuss the difference between Facebook and LinkedIn to help…
Not so long-ago companies would develop content, gate it behind a newsletter subscription form on a landing page and then drive their audience via social media campaigns, online advertising, contests, email campaigns. It was a lot easier then because spamming was not as big compared to today. Today’s audience will part ways with their information…
COVID-19 has brought in a new era for which most weren’t prepared, doing business online has just become a new reality most of us have to accept. This article contains six obvious benefits of selling online to help you with this decision. The Internet is a powerful platform providing a broad awareness of e-commerce…
Today’s society is being bombarded by advertising material everywhere they go, and this has unfortunately led to reduced attention spans and poor memory retention. Brands, therefore, need to do more to be seen and stay relevant. Brands that are constantly posting great engaging content with a brand voice that assures its audience have a better…
The Coronavirus is impacting our way of life in innumerable ways. Schools are closing, Events, Sports leagues are being postponed, some even cancelled, and sadly most small to medium businesses are on the brink of having to shut down permanently. There is no doubt that the coronavirus will impact businesses and economies adversely and one…
In today’s society, people prefer to hear about product and service recommendations from ordinary people like them who they view as more knowledgeable, credible and authentic. This new trend has led to the emergence and growth of Social media influencers. Influencers are ordinary people who have earned peoples trust and can be so powerful that…
A lot of companies today think that SOCIAL MEDIA MANAGEMENT is just about creating content, posting it and creating more content and posting it, but it is a lot more than that. It is equally important to analyze social media campaigns to see whether they are achieving the set goals and make necessary changes as…
According to Quora, approximately 5.4 Billion ads are shown on Facebook every day with a budget range of $20-$1500 per day. These ads are coming from over 60 million local business pages that have been created on the platform over time. Amazing right? This to me is not only amazing but also shows that there…