Highlights from the 2018 Twitter Marketing Report

Welcome to my second article on how brands performed on social media in 2018. This article focuses on Twitter, a platform that many people battle with. Though complicated, Twitter has some great impact on brand perception if managed correctly and can be used to grow brand visibility and recognition.

In todays article we share some interesting insights from the 2018 Twitter Marketing report which I hope will help you as you grow you brand on twitter.

Followers

Every digital marketing manager is constantly looking for ways to grow their Twitter following. The numbers always add up. So first things first, you really have to be clear on your twitter marketing strategy and the audience you want to reach. Why do we say this? well because Twitter has very few users in Africa. Actually no African country is in the top 8 countries from which most Twitter users are located. See below list. What this simply means is that if you are targeting an African audience, Twitter might not be your best social media tool.

Once that’s out of the way the next thing you need to work on is your Bio length. According to the report, on average twitter accounts with bio with exactly 91 characters had the most followers and having hashtags in your bio has no effect on your number of followers. Thirdly the report does confirm that verified accounts have more followers tha un-verified accounts, so get your pages verified it’s a very simple and straight forward process. You will however need to take not of that fact that only 294,000 Twitter accounts are verified.

Engagement

Engagement is the second most important metric for any digital marketing manager on Twitter and the 2018 Twitter marketing report busts a lot of myths on commonly used engagement creation strategies. The first shocker according to the report is that, tweets with no hashtags, emojis, or handles have the highest average engagement confirming that less is usually more.

The report went on to state that tagging other users in posts also has very little impact on post engagement. Here I was, tagging tonnes of people on posts hoping to increase my engagement. Effectively, tagging other users to improve engagement works on Instagram, but not on Twitter.

More random stats

The report also contained some random stats which I thought were pretty cool. Some of these include:

• Twitter engagement for brands is 17% higher on weekends.
• The average Twitter user follows five brands. You will need to work really hard be one of these brands.
• 60% of users expect a brand to respond to queries within an hour.
• As of April 2018, Black Panther is already the most tweeted-about movie. WAKANDA FOREVER!- we just had to say that

We hope you picked up something helpful from this article if not drop us a message on info@solutionspace.co.za and we will send you the full report for free.

Enjoy!